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A Trip Back Home To Boorowa

I recently traveled home to Boorowa, NSW, Australia. The place I grew up and where my family still continue our 120 year Merino wool growing tradition. This is place that holds the most connection and power to what I aim to achieve with Sir W. Merino- connecting Sir W. customers that wear Merino polos, t-shirts, shorts and sweats, to the farmers that grew their clothing.

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Sir W. Core Collection Launch
With the launch of the Sir W. Core Collection, I took a moment to reflect on the significance of the release and the journey that has led up to this point. Growing up on a family run Merino wool farm,...
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