{"title":"Spring Collection '26","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover Sir W. Merino’s 2026 collection of premium men’s Merino wool shirts designed for everyday performance — naturally breathable, odor-resistant, and built without plastics.\u003c\/p\u003e\n\u003cp data-end=\"1196\" data-start=\"1030\"\u003eAt Sir W., we believe better clothing starts with better materials. Our Merino shirts are made to move seamlessly from travel to work to weekend — without compromise.\u003c\/p\u003e\n\u003cp data-end=\"1196\" data-start=\"1030\"\u003e \u003c\/p\u003e","products":[{"product_id":"the-bruce-merino-button-up","title":"The Bruce - The Travel Button-Up","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Bruce is the shirt we'd pack if we could only pack one. Cut from a tight jersey of 100% superfine Australian Merino  — and built around a simple proposition: that one well-made shirt should outwork five mediocre ones.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt travels through a five-day trip without complaint. Hangs cleanly tucked in or out. Wrinkles drop overnight in a steamy bathroom, so you arrive looking like you actually own an iron. Worn five times between washes, the Bruce stays fresh by nature — merino is naturally antibacterial, and the fibre's keratin proteins neutralise odour where cotton just traps it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe shirt that lives in your carry-on and earns its keep on the second day of any trip.\u003c\/p\u003e","brand":"Sir W. Merino","offers":[{"title":"French Blue \/ Small","offer_id":47660765151389,"sku":"Bruce_FrenchBlue_ S","price":125.0,"currency_code":"USD","in_stock":true},{"title":"French Blue \/ Medium","offer_id":47660765282461,"sku":"Bruce_FrenchBlue_M","price":125.0,"currency_code":"USD","in_stock":true},{"title":"French Blue \/ Large","offer_id":47660765413533,"sku":"Bruce_FrenchBlue_L","price":125.0,"currency_code":"USD","in_stock":true},{"title":"French Blue \/ X-Large","offer_id":47660765544605,"sku":"Bruce_FrenchBlue_XL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"French Blue \/ XX- Large","offer_id":47660765675677,"sku":"Bruce_FrenchBlue_XXL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Poppy Red \/ Small","offer_id":47660765184157,"sku":"Bruce_PoppyRed_S","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Poppy Red \/ Medium","offer_id":47660765315229,"sku":"Bruce_PoppyRed_M","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Poppy Red \/ Large","offer_id":47660765446301,"sku":"Bruce_PoppyRed_L","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Poppy Red \/ X-Large","offer_id":47660765577373,"sku":"Bruce_PoppyRed_XL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Poppy Red \/ XX- Large","offer_id":47660765708445,"sku":"Bruce_PoppyRed_XXL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Caramel \/ Small","offer_id":47660765216925,"sku":"Bruce_Caramel_S","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Caramel \/ Medium","offer_id":47660765347997,"sku":"Bruce_Caramel_M","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Caramel \/ Large","offer_id":47660765479069,"sku":"Bruce_Caramel_L","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Caramel \/ X-Large","offer_id":47660765610141,"sku":"Bruce_Caramel_XL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Caramel \/ XX- Large","offer_id":47660765741213,"sku":"Bruce_Caramel_XXL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Olive Green \/ Small","offer_id":47660765249693,"sku":"Bruce_OliveGreen_S","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Olive Green \/ Medium","offer_id":47660765380765,"sku":"Bruce_OliveGreen_M","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Olive Green \/ Large","offer_id":47660765511837,"sku":"Bruce_OliveGreen_L","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Olive Green \/ X-Large","offer_id":47660765642909,"sku":"Bruce_OliveGreen_XL","price":125.0,"currency_code":"USD","in_stock":true},{"title":"Olive Green \/ XX- Large","offer_id":47660765773981,"sku":"Bruce_OliveGreen_XXL","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/2968\/9757\/files\/Poppy_Red_13.png?v=1774283189"},{"product_id":"the-george-all-day-merino-polo","title":"The George- All Day Merino Polo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA polo that does what most polos can't — sits cleanly tucked into the office and stays right where it should at the weekend. The George is woven from 100% Australian Merino jersey, cut for a polished drape across the shoulder and a hem that lands at the hip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe wool's natural give means no stiffness through a long meeting; the natural breathability means no clammy commute home. We use a 4 button placket of wood and a flat-knit collar that holds its shape after twenty washes. Wear it under a jacket, over chinos, with anything. It will not pill in the first month or sag at the neck in the first year.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe George is the answer to the polo question most men quietly carry — \u003cem\u003ecan I find one shirt that works for both halves of my life?\u003c\/em\u003e Yes. This one.\u003c\/p\u003e","brand":"Sir W Merino","offers":[{"title":"Royal Blue \/ Small","offer_id":46046599708829,"sku":"George_RoyalBlue_S","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Medium","offer_id":46046599807133,"sku":"George_RoyalBlue_M","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Large","offer_id":46046599905437,"sku":"George_RoyalBlue_L","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ Extra Large","offer_id":46046600003741,"sku":"George_RoyalBlue_XL","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Royal Blue \/ XXL","offer_id":46046600102045,"sku":"George_RoyalBlue_XXL","price":110.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ Small","offer_id":47738023772317,"sku":"George_Natural_S","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Medium","offer_id":47738023805085,"sku":"George_Natural_M","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Large","offer_id":47738023837853,"sku":"George_Natural_L","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Extra Large","offer_id":47738023870621,"sku":"George_Natural_XL","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XXL","offer_id":47738023903389,"sku":"George_Natural_XXL","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/2968\/9757\/files\/george-polo-navy-front-_standing.png?v=1778270181"},{"product_id":"the-cassius-athletic-tee","title":"The Cassius- Merino Athletic Tee","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost \"performance\" tees are plastic. The Cassius isn't. A 100% superfine Merino crew tee with raglan sleeves cut for full shoulder mobility, built for the working day, the trail run, or the flight home from one. The fibre wicks sweat away from skin, breathes through your hardest hour, and sheds exactly zero microplastics into the wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe raglan construction gives you range — full arm extension without the tightness of a set-in sleeve. The cut runs slightly looser through the body than a fitted tee, which is deliberate: you'll want to layer it under the Bruce on cooler days, or wear it on its own without the cling of synthetic athleisure. The fabric is lightweight— but substantial enough to hold shape, light enough to move.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWash it after a workout, hang it overnight, wear it again to a meeting the next morning. Merino does what cotton, polyester, and nylon can't, all at once. The Cassius is what we wear when we want one tee that genuinely does it all.\u003c\/p\u003e","brand":"Sir W. Merino","offers":[{"title":"Small \/ Black","offer_id":47737266110621,"sku":"Cassius_Black_S","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Small \/ Shadow Grey","offer_id":47737272598685,"sku":"Cassius_Shadow_S","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Medium \/ Black","offer_id":47737266143389,"sku":"Cassius_Black_M","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Medium \/ Shadow Grey","offer_id":47737272631453,"sku":"Cassius_Shadow_M","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Large \/ Black","offer_id":47737266176157,"sku":"Cassius_Black_L","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Large \/ Shadow Grey","offer_id":47737272664221,"sku":"Cassius_Shadow_L","price":90.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":47737266208925,"sku":"Cassius_Black_XL","price":90.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Shadow Grey","offer_id":47737272696989,"sku":"Cassius_Shadow_XL","price":90.0,"currency_code":"USD","in_stock":true},{"title":"XXL \/ Black","offer_id":47737266241693,"sku":"Cassius_Black_XXL","price":90.0,"currency_code":"USD","in_stock":true},{"title":"XXL \/ Shadow Grey","offer_id":47737272729757,"sku":"Cassius_Shadow_XXL","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/2968\/9757\/files\/sir-w-merino-cassius-shadow-front.png?v=1778271218"}],"url":"https:\/\/www.sirwmerino.com\/collections\/merino-wool-shirts.oembed","provider":"Sir W. 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