THE SPRING COLLECTION
Signature Sir W. Merino
Zero Compromise
We use 100% Merino, so you get 100% softness.
140 Years In Wool
1880. That's the year our family began growing Merino wool in Australia.
100% Natural
Merino is a natural fibre made from a structural protein called keratin.
Proudly Woolmark Certified
— Our Heritage
Merino wool and family since 1880.
In 1880, George Merriman purchased a small flock of Merino sheep. This was the beginning of a family legacy now over a century long.
In 1903, his son and my great-grandfather, Walter Merriman received a portion of that flock for his twenty-first birthday. From that small beginning, he built one of Australia's most respected Merino studs, was knighted by the Queen of England — and many generations later, we still graze the same bloodline of sheep.
Sir W. exists to share that wool with the rest of the world. As a proper, better way to dress through life.
— Jock Merriman
Fifth Generation Woolgrower · Founder
The Sir W. Starter Set. $290 — Save $35
The 3 Shirts You Need. Save $35
1 x Bruce button-up, 1 x George polo, 1 x Cassius tee = $290.
The only 3 pack you need across a week of travel, work, and weekend. Save $35 versus buying them separately.
Two weeks in Europe wearing only Sir W.
I traveled from Austin to Milan → Bellano → Impruneta → Bologna → Dublin → a castle in Kildare. Fourteen days, three climates, one carry-on — two Bruces and a Cassius, and not a single wash.
The Math
Here’s why Sir W. makes sense.
What you’re actually buying versus what you’d buy otherwise. We did the math so you don’t have to.
| The Bruce 100% Merino | Cotton Oxford The usual | Poly Travel Shirt The shortcut | |
|---|---|---|---|
| Wears between washes | 5–7 | 1–2 | 1 |
| Holds odour | Naturally resists | Yes, by day 2 | Yes, traps it |
| Wrinkles in a carry-on | Drops out overnight | Heavily | Some |
| Hot & cold weather | Both | Cool only | Neither |
| Microplastics per wash | None | None | 100,000+ |
| Years of useful wear | 4–7 | 2–3 | 1–2 |
| Cost per year (over 5 yrs) | $25 | $30 | $50 |
A $125 Merino shirt that lasts five years runs cheaper per year than the cotton ones you keep replacing.
Shop The Bruce — $125
Our shirts won't let you down:
"The Cassius is such a nice shirt. My husband loves the feel and he can workout in it and there’s no odor at all!"
Christi F.
"I recently bought this shirt after having the George shirt for over a year. It’s a great shirt for workouts or to wear for casual social events when the weather is super hot or humid. It sounds crazy but it doesn’t smell when you sweat in it so it’s perfect for summer and workouts!"
Tommy C.
"Love this shirt, I wear it everywhere. It can dress up or down and requires very little washing."
Jack N.
"Bought as a gift and is highest quality, elegant, and makes him look distinguished!"
Elizabeth L
The Sir W. Story
1880
The first Merino sheep are purchased by George Merriman (Sir Walter's father).
1903
Walter Merriman acquires his first sheep flock at age 21 and begins his stud.
1954
The Queen of England knights Walter to become a 'Sir Walter Merriman' for contributions to the Australian Sheep Industry.
2022
After 142 years of wool, Jock launches Sir W. — clothing direct from sheep to shoulders.
Need help?
Frequently Asked Questions
Not ours. The reason traditional wool itches is fibre thickness — coarse fibres poke the skin instead of bending against it. We use superfine Australian merino, which bends like cotton. If yours feels uncomfortable in the first wear, we'll refund it. Full stop.
Most owners wash every 5–10 wears. Hang it overnight in a steamy bathroom or open air — odour disappears, wrinkles drop. Spot-treat any stains. Machine wash cold on wool cycle when needed, lay flat to dry.
Better than cotton, honestly. Merino wicks moisture off your skin and releases it through the fibre — it's why desert nomads wear wool, not cotton. Stays cool in heat and warm in cold without ever feeling clammy.
Free returns within 30 days, no questions asked. Most buyers find our fit runs true to size, slim-regular through the chest. Check the size chart with full garment measurements on each product page, or email us your height and weight and we'll recommend.