THE SPRING 2026 COLLECTION.
One shirt. Five days.
No Laundry.
100% Australian Merino, grown on the same land for five generations since the late 1800s.
Breathable in heat. Warm in cold. Odour-resistant by nature.
Wear it through a flight, a meeting, and dinner, then hang it up for tomorrow.
★★★★★ 5 / 5
Our customers love our shirts.
100% Merino
Every shirt fabric is made with only Merino wool. Zero plastic.
150 years
Of family heritage growing Merino wool in Australia
THE SPRING COLLECTION
The shirts you'll actually reach for.
— Our Heritage
A flock, and a family, since 1880.
Our story begins in 1880 when George Merriman purchased a small flock of Merino sheep. This was to be the beginning of a 150 years of tradition.
In 1903, my great-grandfather Sir Walter Merriman received a portion of that flock for his twenty-first birthday. From that small beginning, he built one of Australia's most respected Merino lines — and five generations later, we still graze the same bloodline of sheep.
Sir W. exists to share that wool with the rest of the world. Not just as outdoor gear. Not just as gym fabric. As proper, considered clothing for the way you can live your life.
— Jock Merriman
Fifth Generation Woolgrower · Founder
1880
The first Merino sheep are purchased by George Merriman (Sir Walter's father).
1903
Walter Merriman acquires his first sheep flock at age 21 and begins his stud.
1954
The Queen of England knights Walter to become a 'Sir Walter Merriman' for contributions to the Australian Sheep Industry.
2022
After 142 years of wool, Jock launches Sir W. — clothing direct from sheep to shoulders.
Why Merino
Better fibre. Fewer washes. Less waste.
Cotton holds odour and wears thin. Polyester traps heat and sheds plastic into every wash. Merino does what neither can — and it's been doing it for thousands of years.
Wear it five times
Naturally antibacterial. Most owners wash every 5–10 wears instead of after every use.
Temperature regulating
Cool when it's hot, warm when it's cold. One shirt for every climate you'll travel through.
No odour, ever
Fine merino fibres prevent the bacteria that cause smell from taking hold in the first place.
Plastic-free
100% natural, renewable, biodegradable. No synthetic blends, no microplastic shedding.
Four Days, One Shirt
The same Bruce. From Thursday to Sunday.
Photographed across four consecutive days of one real trip. Same shirt, hung overnight between wears. No washing. No second shirt. The math of $125, made visible.
Travel Day.
Eight-hour travel day in 22°C cabin air. Merino regulates temperature so you arrive without that synthetic-shirt cling.
The Office.
Same shirt, hung overnight in the hotel bathroom. Wrinkles dropped. Odour resisted by nature. Looks pressed. Wasn't.
The Market
Third wear in. Still the same Merino feeling. Our fabric breathes through the crisp morning, holding up like day 1.
The Drive.
Sunday drive up the coast. The Bruce working just like it should; comfortable, breathable and incredibly good looking.
The Sir W. Starter Set. $290 — Save $35
Three shirts. One complete rotation.
One Bruce button-up, one George polo, one Cassius tee. Built to be the only three shirts you need across a week of travel, work, and weekend. Save $35 versus buying them separately.
$125 is a real ask.
Here's the math.
What you're actually buying versus what you'd buy otherwise. We did the math so you don't have to.
Built for the Way You Actually Live
One shirt. Five workouts. No laundry between.
From the morning trail to the dinner reservation, our merino holds its shape, resists odour, and outlasts the trip.
The math of $90 makes sense after the first wear.
Need help?
Frequently Asked Questions
The honest answers
Not ours. The reason traditional wool itches is fibre thickness — coarse fibres poke the skin instead of bending against it. We use superfine Australian merino, which bends like cotton. If yours feels uncomfortable in the first wear, we'll refund it. Full stop.
Most owners wash every 5–10 wears. Hang it overnight in a steamy bathroom or open air — odour disappears, wrinkles drop. Spot-treat any stains. Machine wash cold on wool cycle when needed, lay flat to dry.
Better than cotton, honestly. Merino wicks moisture off your skin and releases it through the fibre — it's why desert nomads wear wool, not cotton. Stays cool in heat and warm in cold without ever feeling clammy.
Free returns within 30 days, no questions asked. Most buyers find our fit runs true to size, slim-regular through the chest. Check the size chart with full garment measurements on each product page, or email us your height and weight and we'll recommend.