Meet Sir W. Merino

Welcome to a world where quality meets style, where tradition meets innovation, and where our heritage meets yours.

The Sir W. Core Collection

Made with 100% Australian Superfine Merino, we have blended a classic touch and modern feel in a fabric that you’ll love. 

Our core collection was curated to elevate your everyday look and introduce the luxury of Merino.

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New Release

Sir W. Core Collection

The George- Classic Polo
The George- Classic Polo
$105.00
The Angus - Relaxed Tee
The Angus - Relaxed Tee
$85.00
The Bruce- Button Down
The Bruce- Button Down
$115.00
Sir W. Signature Lounge Short
Sir W. Signature Lounge Short
$90.00

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See what our customers have to say!

★★★★★

Incredibly comfortable. I've never had a shirt keep this good all day

Will B

Sydney, AUS

★★★★★

Amazing, the fabric is so smooth! I never thought wool could be like this.

Evan V

Austin, TX

★★★★★

Very, very comfortable shirts.

Ged W

Sydney, Aus

★★★★★

I love them. Natural fibrers are always best - breathes well in the heat.

Tim R

Austin, TX

★★★★★

I never knew wool could feel like this. It feels softer than cotton

Tom

New York, NY