Sir W. - Luxury Fine Clothing

Welcome to a world where quality meets style, where tradition meets innovation, and where our heritage meets yours.

Every Merino fiber begins it's journey in Australia over 12 months ago, on the back of a Merino sheep. Now it continues with you, where will your journey take it?

The Sir W. Core Collection

Made with 100% Australian Superfine Merino, we have designed a classic touch and modern feel in a fabric that you’ll love. 

Our core collection was curated to elevate your everyday look and introduce the luxury of Merino.

Sir W. carries the Woolmark logo, a symbol of quality that certifies our garments meet the strictest wool quality and performance standards.