Welcome to Sir W.

Soft, Comfortable, sustainable

More Comfortable In Merino

We use 100% Australian Merino wool, which has unique breathability and sweat-wicking abilities that help regulate your body temperature. Keeping you more comfortable while you wear Sir W.

Sir W. Stays Fresher For Longer

Merino wool is antimicrobial which prevents the buildup of odor-causing bacteria from your skin, keeping the fabric fresher for longer.

Naturally resistant to stains and wrinkles, requiring less frequent washing and ironing, making it easy to care for.

The Finest In The World

Merino wool is finer and softer than regular wool. The finer the fiber, the softer is it.

We only use high quality Merino wool, making Sir W. incredibly comfortable against the skin, even for those with sensitive skin

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Sir W. Core Collection

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