Meet Sir W. Merino
Welcome to a world where quality meets style, where tradition meets innovation, and where our heritage meets yours.
Made with 100% Australian Superfine Merino, we have blended a classic touch and modern feel in a fabric that you’ll love.
Our core collection was curated to elevate your everyday look and introduce the luxury of Merino.
See what our customers have to say!
Incredibly comfortable. I've never had a shirt keep this good all day
Amazing, the fabric is so smooth! I never thought wool could be like this.
Very, very comfortable shirts.
I love them. Natural fibrers are always best - breathes well in the heat.
I never knew wool could feel like this. It feels softer than cotton