200 Years Of The World's Finest Wool

For over two centuries, Australia has produced the world's finest Merino wool for the world's finest garments

Selectively grown for the most exclusive luxury brands

Now we're bringing it directly to you

The Sir W. Core Collection

Made with 100% Australian Superfine Merino, we have designed a classic touch and modern feel in a fabric that you’ll love. 

Our core collection was curated to elevate your everyday look and introduce the luxury of Merino.

Sir W. carries the Woolmark logo, a symbol of quality that certifies our garments meet the strictest wool quality and performance standards.