More Comfort Than Ever Before
We use the world's best wool, Merino, to create the softest, most comfortable and sustainable fashion.
Merino wool is naturally designed to keep you more comfortable than ever, and has been used for thousands of years.
Zero Plastic- Merino is 100% natural, breathable, moisture-wicking, and temperature-regulating and grown using grass, water and sunlight.
These wool fibers actively work with your body to prevent overheating or cooling throughout they day just as they do for the sheep.
Quick Merino Facts
View allWhat is Merino wool and where is it grown?
Merino wool is a protein fiber naturally grown on the breed of sheep call the 'Merino'. It is the finest and softest wool grown of all sheep across the world.
The Merino breed originated in Spain, but since the late 1800's has been primarily grown in Australia where it has been perfected to grow a softer and longer fleece than ever before.
In fact, wool is the world's oldest textile trade, having proven it's worth for over 5000 years and counting.
What elevates Merino wool above other fibers?
Merino wool naturally holds an abundance of unique characteristics not seen in any other fibers, natural or man-made. This is what makes Merino a sought after fiber for all types of clothing:
- Temperature Regulation: Keeps you warm in cold weather and cool in warm conditions.
- Breathability: Allows air to circulate, preventing overheating.
- Moisture-Wicking: Draws sweat away from your body, keeping you dry.
- Odor Resistance: Naturally resists odors, even with repeated wear.
- Softness: Fine fibers make it incredibly soft and comfortable against the skin.
- Lightweight: Offers warmth without the bulk, perfect for layering or travel.
- Hypoallergenic: Gentle on sensitive skin, reducing irritation.
- Sustainability: Biodegradable and renewable, making it eco-friendly.
- UV Protection: Provides natural sun protection, blocking harmful rays.
- Durability: Strong and resilient fibers ensure long-lasting wear.
These qualities make Merino wool an ideal fabric for both luxury and activewear
How does Merino compare to cotton?
Merino and cotton exist to serve two different purposes.
Merino wool is grown to protect the sheep from wind, rain and varying temperatures all year round. This is why Merino wool is fast drying, anti-bacterial (odor resistance) , UV resistant and temperature regulating. Merino wool is designed to keep the wearer comfortable and protected during all weather types. It will still keep you warm even when wet.
Cotton, on the other hand, exists to trap and hold moisture for the plant it is grown on. Cotton therefore has great absorption but is slow to dry, and stays wet for longer. This is why towels are made from cotton.
It is not anti-bacterial, which is why it often smells after wearing, and has very poor temperature regulation as this is not what it exists in nature to do.
Description
Redefine sophistication with the Sir W. Merino Bruce Button-Up . Expertly crafted from premium Merino wool, this shirt offers a lightweight, breathable feel, making it the perfect choice for those who value both style and comfort.
The natural performance qualities of merino wool—such as moisture-wicking, odor resistance, and temperature regulation—ensure you stay cool and fresh, even in warmer climates.
Designed with a modern, tailored fit and a classic button-up front, this shirt effortlessly transitions from casual outings to more refined occasions. Its smooth texture and minimal design bring a touch of luxury to your everyday wardrobe, making it a must-have for the discerning man.
Key Features:
- 100% lightweight Merino wool for breathable softness
- Classic button-up design with a tailored fit for a polished look
- Naturally moisture-wicking, odor-resistant, and temperature-regulating
- Versatile style, perfect for casual and dressy occasions
- Soft, smooth texture that elevates everyday wear
Experience luxury redefined with the Sir W. Merino Bruce Button Up, designed for the man who values timeless elegance and modern performance.
Fabric: 190gsm 100% Merino wool
Model is 6ft 2' and wears a large.
This garment carries the Woolmark logo, a symbol of quality that certifies our garments meet the strictest wool quality and performance standards
Made-to-Order in the USA
Our sweaters are made in the USA using 3D knitting technology and 100% Australian Merino wool.
This process knits your garment in one piece, producing less yarn waste and maximizes every fiber.
