About Us

A Legacy in Every Thread

Sir W. Merino is born from over a century of dedication to one of nature’s finest fibers—Merino wool. Our story begins in 1903, when my great-grandfather, Sir Walter Merriman, received a portion of his father’s flock for his 21st birthday. From that small beginning, he built a flourishing Merino enterprise in Boorowa, Australia. In 1954, his lifelong contribution to the Merino wool industry was honored with a knighthood from the Queen of England.

Four generations later, that same bloodline still grazes the hills of Boorowa, and that same commitment to quality, performance, and sustainability lives on through Sir W. Merino.

Growing up on our family’s Merino sheep farm, I came to know Merino not just as a fabric, but as a way of life. It’s naturally soft, breathable, and better for both people and the planet. With built-in odor resistance, year-round comfort, and a fully renewable lifecycle, Merino outperforms cotton and synthetics in nearly every way.

I founded Sir W. Merino to share that heritage with the world—through clothing that looks sharp, feels exceptional, and works as hard as you do. Whether you're heading to the office, catching a flight, hitting the golf course, or grabbing drinks with friends, our garments are designed to move with you—and keep you fresh, no matter what the day holds.

Each piece we create traces back to family farms, to the paddocks where our sheep grow their fleece. From sheep to shoulders, we’re committed to a better kind of clothing: one that’s natural, traceable, and made to last.

Thanks for being part of our journey.

– Jock Merriman
Founder, Sir W. Merino