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Unlocking the Science of Merino Wool Fibers

Wool is one of the world’s oldest natural fibers, developed and evolved to stand the test of time. Each year, sheep produce a new fleece which is shorn seasonally to yield high-quality fibers that create your trusty, comfortable performance wear.

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Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution
Sir Walter Merriman is a name synonymous with Merino wool, a material that has transformed the global textile industry. His contributions to the breeding, production, and promotion of Merino sheep have left an indelible mark on the fashion world and agricultural practices. Sir W. Merino continues this legacy in showcasing the incredible fiber of Merino wool through our clothing and our use of 100% Merino fabrics.
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The Harmful Effects of Wearing Plastic

Plastic has become an integral part of modern life, and its applications are vast and varied, from packaging to clothing. However, as the prevalence of plastic increases, so do the concerns regarding its potential health and environmental impacts.

One of the growing concerns in recent years has been the effects of wearing plastic-based materials, particularly in clothing. Plastics like polyester, nylon, and acrylic are widely used in the fashion industry, but these materials may pose risks to human health and the environment. 

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