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Named after our founder’s father, the shirt was designed to bridge the gap between performance and fashion. And not performance the way synthetic brands use it, real performance. The type that comes naturally to Merino wool through thousands of years of evolution and the careful art of woolgrowing.
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I recently traveled home to Boorowa, NSW, Australia. The place I grew up and where my family still continue our 120 year Merino wool growing tradition. This is place that holds the most connection and power to what I aim to achieve with Sir W. Merino- connecting Sir W. customers that wear Merino polos, t-shirts, shorts and sweats, to the farmers that grew their clothing.
Italy, the land of unparalleled beauty, rich history, and delectable cuisine, has always been a dream destination for travelers. Recently, I had the opportunity to explore this captivating country, with stops in Milan, Florence, and the enchanting Lake Como. What made my journey even more special was that I decided to do it in style, sporting my brand-new Sir W. Core Collection.
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With the launch of the Sir W. Core Collection, I took a moment to reflect on the significance of the release and the journey that has led up to this point. Growing up on a family run Merino wool farm,...
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In the world of clothing, Merino wool stands out for its exceptional softness, comfort, and versatility. The intricate combination of factors such as fiber diameter, natural crimp, air-trapping abilities, and the presence of lanolin makes Merino wool an ideal choice for clothing that touches your skin.
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