Sir W. Merino is all about the beauty of Australian Merino wool, carefully selected to combine elegance with everyday comfort.

Founded by Jock Merriman, who comes from a family with a long history of Merino wool farming, our story began with a deep love for this unique material. Born and raised in rural NSW, Australia, we cherish the rich heritage that shapes our brand.

Jock founded Sir W. Merino to share the unmatched performance, comfort, and sustainability of Merino wool with the world—blending heritage with modern design.