Washing & Care Guide

Merino wool doesn't need constant washing. It's naturally odor-resistant and antibacterial but When it’s time:

  • Always read the garment label
  • Dry clean or machine wash cold on a gentle wool cycle
  • Use a mild, wool-safe detergent
  • Avoid bleach and fabric softeners
  • Wash with similar, soft fabrics—no rough towels or denim

Drying

Never tumble dry. Heat can damage or shrink Merino fibers.

Instead:

  • Gently reshape after washing
  • Lay flat to dry—not in direct sunlight
  • Don’t hang wet garments (it can stretch them)

Wrinkles & Ironing

Merino naturally resists wrinkles, but for a touch-up:

  • Use a cool iron on the wool setting
  • Or simply steam while you shower—it works wonders

Storing Your Merino

  • Fold, don’t hang—especially heavier pieces
  • Keep away from direct sunlight
  • Store clean and dry
  • For long-term storage, use a cotton bag (not plastic)

What About Pilling?

Some light pilling is natural—especially with friction. To fix:

  • Gently use a fabric comb or pilling razor
  • Never pull pills by hand
  • Over time, proper washing will reduce future pilling

Our Promise

We’ve designed every Sir W. piece to last. With the right care, your Merino will stay soft, strong, and your go-to favorite for years.

Wear often. Wash less. Respect the wool.

Shop Our Bestsellers Here

Man wearing a gray merino hoodie and navy Sir W. cap with a logo outdoors Man in a gray Merino hoodie and beige pants standing next to a wooden bench with autumn leaves and trees in the background.

100% Merino Wool Hoodie- Grey

$200.00
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Man wearing a navy blue sweater with a blurred natural background Merino Long Sleeve Polo- Navy

Merino Long Sleeve Polo- Navy

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A man wearing a navy blue merino wool polo shirt with a relaxed collar and a 4 button placket, paired with light blue jeans and white sneakers. A man wearing a navy blue merino wool polo shirt with a relaxed collar and a 4 button placket, paired with light blue jeans and boots.

Men’s 100% Merino Wool Polo Top- Navy

$110.00
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Man wearing Dark Green Merino Wool Hoodie Man standing in a rustic wooden barn wearing a dark sweater and light pants.

100% Merino Wool Hoodie- Dark Green

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Man wearing a dark blue sweater standing outdoors with a blurred background Merino Chunky Cable-knit Sweater- Navy

Merino Chunky Cable-knit Sweater- Navy

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Merino Lightweight Travel Hoodie- Dark Green Merino Lightweight Travel Hoodie- Dark Green

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Man standing outdoors with a cloudy sky in the background Merino Long Sleeve Polo- Grey

Merino Long Sleeve Polo- Grey

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A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background. A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background.

100% Merino Wool Short Sleeved Button Down- Natural White

$125.00
$125.00