Journals

Is Merino Good for Travel?

When you’re packing for a trip—whether it’s a weekend city escape or a multi-week journey abroad—...

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Is Merino Good for Travel?

Why Your Wardrobe Deserves the Upgrade To Merino

This dives into what makes Merino different, why it outperforms cotton and synthetics, and highli...

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Why Your Wardrobe Deserves the Upgrade To Merino

Merino Wool vs Cotton: Which Fabric Reigns Supreme?

When it comes to natural fibers, two names dominate the conversation: Merino wool and cotton. Bot...

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Merino Wool vs Cotton: Which Fabric Reigns Supreme?

Merino Wool vs Polyester: A Tale of Two Fibers

Merino Wool vs Polyester: Why We’ll Always Choose the Sheep At Sir W. Merino, we believe your clo...

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Merino Wool vs Polyester: A Tale of Two Fibers

Unlocking the Science of Merino Wool Fibers

Wool is one of the world’s oldest natural fibers, developed and evolved to stand the test of time...

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Unlocking the Science of Merino Wool Fibers

Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution

Sir Walter Merriman is a name synonymous with Merino wool, a material that has transformed the gl...

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Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution

The Harmful Effects of Wearing Plastic

Plastic has become an integral part of modern life, and its applications are vast and varied, fro...

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The Harmful Effects of Wearing Plastic

The Versatility of Wool: Ways to Wear Wool for Every Season

Wool is a fabric that has stood the test of time, beloved for its warmth, durability, and versati...

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The Versatility of Wool: Ways to Wear Wool for Every Season

Embracing Merino Wool: The Surprising Summer Essential

Embracing Merino Wool: The Surprising Summer Essential When one thinks of wool, visi...

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Embracing Merino Wool: The Surprising Summer Essential

Why Our George Polo is Selling Out.

Named after our founder’s father, the shirt was designed to bridge the gap between performance an...

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Why Our George Polo is Selling Out.

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