Journals

The Merino Field Guide: Four Short Chapters on the Fibre

I never sat down and put the whole case for merino in one place until now. The Merino Field Guide is four short chapters — the fibre itself, temperature regulation, odour resistance, and care — wri...

Why Wool Keeps You Cool in Heat

Bedouin and Tuareg herders have worn wool through real desert heat for centuries. Here's the plain fibre science — crimp, hygroscopy, and odour resistance — behind why Merino keeps you cool when co...

How Many Wears Between Washes, Really?

The real answer to "how often should I wash my merino" — no fixed number, just what the fibre actually does and how to tell when it's time.

Merino vs Cotton vs Polyester: The Honest Comparison

A wool grower's honest look at merino vs cotton vs polyester — where each fibre actually wins on temperature, odour, packing, durability, and price, and where wool isn't the right call.

Can You Wear Merino in Summer Heat?

Short answer: yes, and it's better in heat than most people expect. Here's why lightweight Merino handles a hot day differently to cotton or linen — and where linen still wins.

The One-Bag Packing List: 14 Days, 3 Shirts

Fourteen days across Italy and Ireland, one carry-on, three shirts, zero washes. Here's the actual packing list behind the "one bag" trip — and why it only works with the right fibre

Is Merino Wool Itchy?

Superfine Merino isn't the scratchy wool you remember from an old jumper. The difference is fibre diameter, and it's a big one.

How to Wash Merino Wool (Or Rather: How to Mostly Not)

Merino doesn't need washing the way cotton does — the fibre resists the bacteria that cause odour on its own. Here's when to actually wash it, how to do it without ruining the shape, and why fourte...

Two Weeks in Europe. Three Shirts. One Carry-On.

Bellano to Impruneta to Bologna to Dublin to a castle wedding in Kildare — fourteen days, three climates, one carry-on. Two Bruces, one Cassius, zero washes. Jock on what actually happened.

The Fifteen-Hour Shirt: What a Long-Haul Flight Actually Does to What You're Wearing

Austin to Sydney is the flight I know best. Two aircraft, roughly twenty-two hours of it in the air, and by the second leg I have usually stopped pretending I am a person and started behaving like ...