The Bruce - The Travel Button-Up
The button-up that drapes like a dress shirt, breathes like a t-shirt, and travels like a packable jacket.
5×
Wear It Five Times
Between washes
℃
Temp-Regulating
Cool in heat, warm in cold
∅
Odour-Resistant
Naturally antibacterial
♺
Zero Plastic
100% biodegradable
Naturally Grown
100% Merino
Travel Tested
|
Model is 6 '1 and wears a large. Slim-regular through the chest, untapered hem. Sits cleanly tucked or out. True to size. If you're in-between sizes, sizing up is safer.
The Bruce - The Travel Button-Up
Sale price$125 USD
Choose options
The Bruce - The Travel Button-Up
Sale price$125 USD
The Math
Why this shirt costs less per year than a $40 cotton one.
| The Bruce | Cotton | Polyester | |
| Wears per wash | 5–7 | 1–2 | 1 |
| Years of regular wear | 4–7 | 2–3 | 1–2 |
| Holds odour? | No | Yes | Yes |
| Hot & cold weather? | Both | Cool only | Neither |
| Microplastics per wash | None | None | 100,000+ |
| Cost per year (5 yrs) | $25 | $30 | $50 |
A $125 merino shirt that lasts five years is cheaper than the cotton ones you keep replacing.
Fabric & Construction +
100% superfine Australian Merino jersey. Designed to drop wrinkles overnight and outlast any cotton button-up you've owned.
Fit & Sizing +
Slim-regular through the chest, untapered hem. Sits cleanly tucked or out. True to size. View full size guide →
Care +
Wash cold on wool cycle every 5–10 wears. Lay flat to dry, never tumble. Hang in a steamy bathroom to refresh between wears. Will last five years of regular wear with proper care. Full care guide →
The Story +
Named for my grandfather, Bruce Merriman, who wore a single Merino shirt across four decades of Australian summers. We rebuilt it for the way you travel now — same wool, same patience, same idea: one shirt is enough.
The Starter Set
Want all three? Save $35.
One Bruce in Caramel, one George in Royal Blue, one Cassius in Shadow — the wardrobe rotation, at $290 for the set.
Shop The Set →