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A note from Jock
I pack and post every Sir W. order myself. I'm away until 1 July — place your order now and it'll be among the first out the door that week. Thank you for your patience.
Shop  /  The Sir W. Starter Set

The Sir W. Starter Set

The complete merino rotation — one button-up, one polo, one tee. A week's worth of versatile shirts that share a fabric.

$290 $325 Save $35
Sale price$290 USD
Wear It Five Times Between washes
Temp-Regulating Cool in heat, warm in cold
Odour-Resistant Naturally antibacterial
Zero Plastic 100% biodegradable

Naturally Grown

100% Merino

Travel Tested

The Bruce - The Travel Button-Up (Size):
The Cassius- Merino Athletic Tee (Size):
The George- All Day Polo (Size):
Free US Shipping
3–5 business days
30-Day Returns
Free in the US, no questions
Australian Merino
Five generations, since 1880
Three shirts in our recommended colours. Each garment has its own fit — see individual product pages for size guidance.
Founder-shipped. Orders placed now dispatch the week of 1 July.
The Sir W. Starter Set
The Sir W. Starter Set Sale price$290 USD
The Math

Three shirts. One fabric. Two weeks of wear.

The Bruce$125
The George$110
The Cassius$90
Bought individually$325
The Starter Set$290
You save$35
5+
Years of wear
2–3
Weeks between washes
$19
Per shirt per year

The complete rotation, at the price of two and a half shirts.