Five generations, a knighthood and 145 years of wool.
In 1880 my family purchased their first Merino sheep. Five generations later, we're still going.
THE NAME
Named after Sir Walter.
In 1903, on his 21st birthday, my great-grandfather Walter Merriman was given his first Merino flock. He built it into Merryville — one of Australia's most respected studs — and in 1954 Queen Elizabeth II knighted him for his contribution to the Merino industry.
That's where the brand gets its name. Sir W. Merino.
Austin, Texas
Starting Sir W.
I moved to Austin in 2018 and noticed something quickly: most American men have never owned a Merino shirt. They wear cotton, then polyester at the gym, and that's about it — while Australia produces most of the world's finest apparel wool.
There was a gap, and almost no one was selling premium Australian Merino directly to American men. So I built three shirts to do exactly that: The Bruce, The George, and The Cassius.
The Facts
Start Here
Try the fibre my family has grown since 1880.
The Starter Set — all three shirts, $35 less than buying them apart. Or pick one to begin with.