Made with the best wool in the world, Merino

Soft. Comfortable. Sustainable

100% Merino wool.

Better for you, and everyone else.

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Merino is a natural protein fiber grown using grass, sunlight & water.

🐏 🌱 ☀️ 💧

Sir W. Merino

Welcome To the Flock

Sir W. founder with Merino wool

Who is Sir W. Merino

5 generations & 130 years

Evan V - ATX

"Hands down best shirt I've ever bought. So soft, can wear it all day and never smells.

I have 3 Sir W. shirts and they are fantastic."

Andrew C- NYC

"The shirt has some of the nicest material I’ve ever worn. I get so many compliments wearing it. It’s the type of shirt that just shows you’ve got some taste.

I find myself wearing it all the time. Date night with my girlfriend, weekends out with friends, and even to the office!"

Kenny O- ATX

"Such a lightweight comfortable shirt and doesn’t make me sweat.

I love how breathable it is during the hot summer months, but I’ll wear it year round too."

Stack of white Merino wool in front of a rustic wooden wall.

The Magic Fiber

Merino keeps you comfortable, dry and smelling good- all at once.