The George- All Day Merino Polo
The polo that sits between a t-shirt and a button-up — tucked at the office, untucked at the bar, sharp either way.
5×
Wear It Five Times
Between washes
℃
Temp-Regulating
Cool in heat, warm in cold
∅
Odour-Resistant
Naturally antibacterial
♺
Zero Plastic
100% biodegradable
Naturally Grown
100% Merino
Travel Tested
|
Classic polo cut. Lands at the hip. Drapes cleanly tucked or out. True to size — same fit as The Bruce. Model is 6 '1 and wears a large.
The George- All Day Merino Polo
Sale price$110 USD
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The George- All Day Merino Polo
Sale price$110 USD
Most brands ask you to trust their marketing. I'm asking you to trust five generations.
My family has grown Merino wool since 1880 — that's a lot of seasons. We know this fibre works.
I wore my shirts for fourteen days across three countries without a single wash, so I know the fibre does the work better than any marketing can.
If it's not the best shirt you own within 30 days, send it back and I'll refund you — no questions, no forms, no fuss. But I don't think you'll need to.
— Jock Merriman, Founder.
The Math
Why this polo costs less per year than a $30 cotton one.
| The George | Cotton Polo | Polyester Polo | |
| Wears per wash | 5–7 | 1–2 | 1 |
| Years of regular wear | 4–7 | 2–3 | 1–2 |
| Holds odour? | No | Yes | Yes |
| Hot & cold weather? | Both | Cool only | Neither |
| Microplastics per wash | None | None | 100,000+ |
| Cost per year (5 yrs) | $22 | $24 | $42 |
The polo people fall for first — and the one they're still wearing five years later.
Fabric & Construction +
100% superfine Australian Merino piqué. Holds its shape through the day and outlasts any cotton polo you've owned.
Fit & Sizing +
Classic fit through the body, clean collar roll. True to size. View full size guide →
Care +
Wash cold on wool cycle every 5–10 wears. Lay flat to dry, never tumble. Full care guide →
The Story +
Named for my father, George Merriman — the fourth generation to grow the wool we still build from.
The Fibre
Everything merino does. Nothing added.
Soft
Superfine fibres that never itch — nothing like your grandfather's wool.
Odour-resistant
Days of wear between washes. Genuinely.
Breathable
Moves moisture off your skin as vapour, not sweat.
Temperature-regulating
Cool in Tuscan heat, warm in Dublin drizzle. Same shirt.
Fast-drying
Sink-wash at 9pm, dry by morning.
Wrinkle-resistant
Hang it tonight; wear it tomorrow. No iron.
Natural & biodegradable
Grown, not made. No plastic, no microplastics shed.
UV-protective
Natural sun protection cotton can't match.
The long version lives in The Merino Field Guide.
The Common Questions
Order
Our sheep are shorn every 12 months. This creates the perfect length of fiber for spinning into yarn and knitted into fabrics.
Not if you take the right steps. Merino is an 'active' fiber, which means the composition can be changed by heat and friction. These can cause the scales on the fibres to interlock, causing the garment to shrink.
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
The Starter Set
Want all three? Save $35.
One Bruce in Caramel, one George in Royal Blue, one Cassius in Shadow — the wardrobe rotation, at $290 for the set.
Shop The Set →