I pack and post every Sir W. order myself. I'm away until 1 July — place your order now and it'll be among the first out the door that week. Thank you for your patience.


















The George- All Day Merino Polo
The polo that sits between a t-shirt and a button-up — tucked at the office, untucked at the bar, sharp either way.
Naturally Grown
100% Merino
Travel Tested
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Why this polo costs less per year than a $30 cotton one.
| The George | Cotton Polo | Polyester Polo | |
| Wears per wash | 5–7 | 1–2 | 1 |
| Years of regular wear | 4–7 | 2–3 | 1–2 |
| Holds odour? | No | Yes | Yes |
| Hot & cold weather? | Both | Cool only | Neither |
| Microplastics per wash | None | None | 100,000+ |
| Cost per year (5 yrs) | $22 | $24 | $42 |
The polo people fall for first — and the one they're still wearing five years later.
Fabric & Construction +
100% superfine Australian Merino piqué. Holds its shape through the day and outlasts any cotton polo you've owned.
Fit & Sizing +
Classic fit through the body, clean collar roll. True to size. View full size guide →
Care +
Wash cold on wool cycle every 5–10 wears. Lay flat to dry, never tumble. Full care guide →
The Story +
Named for my father, George Merriman — the fourth generation to grow the wool we still build from.
Want all three? Save $35.
One Bruce in Caramel, one George in Royal Blue, one Cassius in Shadow — the wardrobe rotation, at $290 for the set.
Shop The Set →