Merino wool and polyester are two of the most widely used fabrics in performance apparel today. O...
G’day, I’m Jock—founder of Sir W. Merino, and a third-generation wool man raised on a Merino shee...
At first glance, a premium Merino shirt costs more than cotton or polyester. But over time, it ca...
This dives into what makes Merino different, why it outperforms cotton and synthetics, and highli...
When it comes to natural fibers, two names dominate the conversation: Merino wool and cotton. Bot...
Merino Wool vs Polyester: Why We’ll Always Choose the Sheep At Sir W. Merino, we believe your clo...
Sir Walter Merriman is a name synonymous with Merino wool, a material that has transformed the gl...
I recently traveled home to Boorowa, NSW, Australia. The place I grew up and where my family stil...
With the launch of the Sir W. Core Collection, I took a moment to reflect on the significance of ...
Choosing the right attire for golfing goes beyond aesthetics; it affects your comfort and perform...
