Journals

Merino Wool vs Polyester: The Complete Breakdown

Merino wool and polyester are two of the most widely used fabrics in performance apparel today. O...

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Merino Wool vs Polyester: The Complete Breakdown

Why I Wear Merino Wool (And Why You Might Want To As Well)

G’day, I’m Jock—founder of Sir W. Merino, and a third-generation wool man raised on a Merino shee...

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Why I Wear Merino Wool (And Why You Might Want To As Well)

How Merino Pays for Itself – An Investment in Comfort, Quality, and the Planet

At first glance, a premium Merino shirt costs more than cotton or polyester. But over time, it ca...

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How Merino Pays for Itself – An Investment in Comfort, Quality, and the Planet

How Merino Manages Temperature and Moisture

Merino wool acts like a natural climate control system, responding to both your body temperature ...

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How Merino Manages Temperature and Moisture

Why Your Wardrobe Deserves the Upgrade To Merino

This dives into what makes Merino different, why it outperforms cotton and synthetics, and highli...

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Why Your Wardrobe Deserves the Upgrade To Merino

Merino Wool vs Cotton: Which Fabric Reigns Supreme?

When it comes to natural fibers, two names dominate the conversation: Merino wool and cotton. Bot...

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Merino Wool vs Cotton: Which Fabric Reigns Supreme?

Merino Wool vs Polyester: A Tale of Two Fibers

Merino Wool vs Polyester: Why We’ll Always Choose the Sheep At Sir W. Merino, we believe your clo...

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Merino Wool vs Polyester: A Tale of Two Fibers

Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution

Sir Walter Merriman is a name synonymous with Merino wool, a material that has transformed the gl...

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Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution

The Versatility of Wool: Ways to Wear Wool for Every Season

Wool is a fabric that has stood the test of time, beloved for its warmth, durability, and versati...

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The Versatility of Wool: Ways to Wear Wool for Every Season

A Trip Back Home To Boorowa

I recently traveled home to Boorowa, NSW, Australia. The place I grew up and where my family stil...

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A Trip Back Home To Boorowa

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