Journals

Can You Wear Merino in Summer Heat?

Short answer: yes, and it's better in heat than most people expect. Here's why lightweight Merino handles a hot day differently to cotton or linen — and where linen still wins.

The One-Bag Packing List: 14 Days, 3 Shirts

Fourteen days across Italy and Ireland, one carry-on, three shirts, zero washes. Here's the actual packing list behind the "one bag" trip — and why it only works with the right fibre

Is Merino Wool Itchy?

Superfine Merino isn't the scratchy wool you remember from an old jumper. The difference is fibre diameter, and it's a big one.

How to Wash Merino Wool (Or Rather: How to Mostly Not)

Merino doesn't need washing the way cotton does — the fibre resists the bacteria that cause odour on its own. Here's when to actually wash it, how to do it without ruining the shape, and why fourte...

Two Weeks in Europe. Three Shirts. One Carry-On.

Bellano to Impruneta to Bologna to Dublin to a castle wedding in Kildare — fourteen days, three climates, one carry-on. Two Bruces, one Cassius, zero washes. Jock on what actually happened.

The Fifteen-Hour Shirt: What a Long-Haul Flight Actually Does to What You're Wearing

Austin to Sydney is the flight I know best. Two aircraft, roughly twenty-two hours of it in the air, and by the second leg I have usually stopped pretending I am a person and started behaving like ...

The Seven-Shirt Wardrobe: Why Owning Less Looks Better

Most men own somewhere north of twenty shirts and wear the same five on rotation. The other fifteen aren't a wardrobe — they're a museum of past decisions. Here's the case for owning seven shirts t...

Merino Wool in Summer: Why It Works at 100 Degrees

Every July I get a version of the same message: mate, it's 100 degrees — surely this is the month the wool shirts go in a drawer. It's a fair question, built on a reasonable assumption: wool is the...

What Comes Off in the Wash: Polyester, Microplastics and the Case for Merino

Every shirt sheds in the machine — merino included. The difference is what it sheds, and what happens to it next.

One Bag, One Week: The Merino Travel Wardrobe

Three shirts, a carry-on, and seven days. The fibre that makes it possible — and the honest science behind why you can wear it for days running and still walk into dinner.